Create A Powerful Online Media Room For Business, Corporate Or Personal Success
What is an Online Media room? A company, expert, speaker, author or analyst who is seeking to showcase their expertise to the media will want to create an online media room. This media room is similar to a traditional media kit and has many of the same pages contained inside however it appears on your website. The benefit of having an online media room is that it gives visitors everything they need to know about you from the media’s point of view. And it saves lots of time. Rather than waiting for a traditional media kit to be mailed out and delivered to the correct person you, your media contact can access the information instantly. Much better when your media contact is on a deadline and wants to move fast, which is usually always.
Create a design that is engaging to the viewer but easy to navigate. Have a consistent flow of design on each page of your kit and have a header on each page with your name, company name and your fast contact info. You’ll want to make contacting you for an opportunity very easy. Do not make your visitor hunt for your contact info. Your design strategy is to showcase your credentials, education, qualifications, expertise and everything that you have accomplished that pertains to your objective. Your strategy is to present yourself as it pertains to your objective in the entirety.
Keep in mind that the most important job of an online media kit is to showcase you. Your online media page or pages act as your spokesperson so make the best of them. Design the kit to set you apart from everyone else. Why you? Answer the question with well-designed content that moves the visitor along a certain path. No clutter as it just distracts the viewer and allows their attention to wander. Media kits that are online can help you in a phone conversation as well as you can ask the person you are speaking with to pull up your media page and you can guide them along, again, capturing their attention with the visual of your media kit and the personal touch of you speaking directly to them on the telephone.
What should be included in your online media kit? If you are an author, include the cover of your book, your professional color picture, an author or expert bio, your areas of expertise and interview topics, message points for these topics, questions you can be asked if the visitor would like to book you for a radio interview, facts that support your experts, perhaps a sample quiz and a list of articles designed to showcase your expertise in a certain area and to show the scope of your expertise as well.
Include testimonials that you have collected from other members of the media or your previous speaking events as they help create certainty that you do a great job. Be sure to list your previous media accomplishments as they create lots of credibility for you. You can never underestimate the seal of approval you get from a third party that others recognize and respect. Include your demo videos, video of you on a TV show or presenting to an audience, links to audio recordings and links to articles that include you as well. Stay crisp and clean in our design and avoid clutter. Use color, of course, but let the color compliment the information you are presenting and not overpower it. And finally, let your contact information be known. Make it easy for your viewer to contact you and hire you!
Access more information on creating a media kit for radio publicity, TV publicity, print publicity. Experience the outstanding success and benefits from creating an online media room that showcases your experience and expertise. Get TV publicity, radio publicity, speaking events and more with your online media kit!
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